Montgomery, Ala. (Jan. 28, 2008) – Alfa Insurance today announced an overall 4.8 percent reduction in auto insurance rates for Alabama policyholders. The new rates will become effective April 15, 2008, but will be implemented on a gradual basis as part of the company’s program to introduce multi-car policies. Once converted, Alabama customers will save an estimated $18 million annually.

“This rate reduction is part of our continuing commitment to keep auto insurance affordable,” said Jerry A. Newby, Alfa President and Chief Executive Officer. “In fact, once this rate reduction is fully implemented, Alfa’s rates will be about 10 percent lower than comparable rates 10 years ago. Combined with our best-in-the-business claims service and Alfa agents located in every county in the state, this rate reduction should be welcome news for Alabama drivers.”

Consumers can save even more on their insurance premium by taking advantage of a variety of available discounts, including length-of-service, multi-car, driver training and combination auto-home discounts.

In July 2007, Alfa began converting its Alabama auto insurance customers to multi-car policies which offer more flexible payment options, lower down payments and increased discounts. As each customer’s policies are converted, these additional discounts approved by the Alabama Department of Insurance will take effect. The actual premium adjustment for each policy will vary. Customers are advised to contact their Alfa agent for information about their specific policies. Consumers who are not currently Alfa customers can find information about their nearest agent here at www.alfains.com.

Alfa and its affiliates provide insurance and other financial services to more than 1 million customers in 13 states.

MEDIA CONTACT:
David C. Rickey
(334) 613-4034