Hot Pink and Light Pink Banner with Cancer Awareness Ribbons Hot Pink and Light Pink Banner with Cancer Awareness Ribbons Hot Pink and Light Pink Banner with Cancer Awareness RibbonsAlfa Cares Hot Pink and Light Pink Banner with Cancer Awareness Ribbon
Alfa Cares

Alfa Cares

Caring. No word better captures the culture of Alfa Insurance®. As a company that truly cares, Alfa® wants to be known for providing the best personalized service, making it easy for customers to do business and being there when they need insurance coverage most. But Alfa and its employees are also known for their generosity and community involvement.

Help Alfa in the fight against cancer. Proceeds benefit the ACS.

Hot pink button with text reading join the fight

Alfa Cares grew out of an October 2015 campaign to raise money and awareness in the battle against cancer. Today, Alfa Cares is a year-round, company-wide initiative to recognize and encourage benevolence and service.

The Power of Pink

Carol Golsan and Jimmy Parnell
Alfa Insurance President Jimmy Parnell and Senior Vice President of Marketing, Carol Golsan


During October, Alfa will continue honoring fighters and celebrating survivors as we partner with American Cancer Society (ACS) for a variety of fundraising events and memorials. The Alfa Foundation will match money raised by employees, up to $25,000. 

“Cancer touches everyone. My father is a cancer survivor, but we’ve also lost family members and friends to this horrible disease. That’s why I’m proud to be a part of the Alfa Cares campaign to raise awareness and money in the fight against cancer.”

- Jimmy Parnell, President

 “As a cancer survivor, I am proud to work alongside others who recognize the struggles of fighting cancer and who are willing to support the ACS.  The donations from our co-workers, customers, and the company itself will be a tremendous help in funding research and providing resources for cancer patients.”

- Carol Golsan, Senior Vice President of Marketing


power of pink
 Alfa Cares Pink Hat

boy selling lemonade


September - October: Cluck Norris, a custom-painted metal sculpture, travels with Executive Vice President Al Dees to Alfa district meetings. Raffle tickets will be sold with proceeds going to ACS.

September 30: Pink Out the Fountain at Alfa headquarters in Montgomery, Alabama following a staff meeting to kick off the October Alfa Cares activities.

October: Third-annual Service Center Pink Out highlights the creativity and generosity of employees as they decorate Alfa offices and collect donations for ACS.  Visit your local Alfa Service Center and receive a free, limited-edition pink logo camouflage hat by making a donation of $10 or more to the ACS.

October 3: Shop Alfa goes pink to give employees a chance to purchase gear while supporting ACS.

October 7-31: Hay bale decorating contest on the home office campus in Montgomery, Alabama. 

Week of October 17: Children at the Little Alfa Daycare will sell pink lemonade to home office employees.

October 28: Alfa employees will gather for prayer in honor of fighters and survivors. Luminaries will be available for purchase and decoration.

Real Men Wear Pink

Rob Robison in pink

Alfa Senior Vice President of Life Operations & Policy Administration Rob Robison is honoring his mother while demonstrating “Real Men Wear Pink.” The Montgomery campaign brings together community leaders to raise money for the Making Strides Against Breast Cancer event October 15.

Rob’s mother battled cancer for three decades, defeating breast cancer twice along with lymphoma. He had the privilege of sitting at her side at the Montgomery Cancer Center many times and providing support and encouragement.

It is a privilege to represent Alfa Insurance in the Real Men Wear Pink campaign and to personally and professionally work to raise money that will be a part of making a difference to mothers, wives and daughters who are faced with breast cancer every day.”

–Rob Robison