Newspaper and KeyboardNewspaper and KeyboardNewspaper and KeyboardNewspaper and Keyboard
Alfa® Newsroom

Alfa Cares Campaign Increases Match Up To $100,000 in Donations For The American Cancer Society

MONTGOMERY, Alabama (October 20, 2015) -A fundraising effort that started Sept. 30 for the American Cancer Society (ACS) has now quadrupled in size.

The Alfa Cares Campaign began with a commitment from Alfa Insurance to match up to $25,000 in donations to ACS. But as the campaign was announced in front of a sea of pink-clad Alfa employees, company President Jimmy Parnell shocked attendees with a new promise.

 “Folks, I’m expecting to hit that $25,000 limit, and if that happens, I’m willing to go back to the board and ask for more,” Parnell said.

 Alfa employees and customers met the challenge, raising more than $55,000 to date. Parnell stayed true to his word. At a meeting today, the Alfa Insurance board of directors voted to increase the corporate match up to $100,000 from the Alfa Foundation.

 “The outpouring of donations has been overwhelming, but it’s not surprising,” Parnell said. “Our people, both employees and customers, are very giving. They understand just how important ACS is in helping cancer patients and finding new and better ways to combat this disease.”

 Julia Meyers of ACS said she was overjoyed to learn about the increased corporate match.

 “We are grateful for the Alfa Cares program that recognizes the need to finish the fight against cancer,” Meyers said. “It is through generous gifts like this that we will continue to be able to celebrate more and more survivors. We're determined to finish the fight against cancer, and with Alfa Foundation’s increased matching gift, we will help even more people receive the support they need.”

Donations are being collected at the home office and in more than 320 service centers across Alabama, Georgia and Mississippi through Oct. 31. Donors can also give online at

As part of the Alfa Cares Campaign, employees have participated in a number of special events. Service centers are decorated in all shade of pink as part of the second annual “Pink Out.” Home office events included an honor wall, cubicle decorating contest, special pink Alfa Insurance merchandise sales, Caps for a Cure Day and Pray in Pink Day. 

Back to Press Releases