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Alfa Insurance To Pink Out Service Centers For Breast Cancer Awareness Month

Montgomery, Ala. (September 30, 2014) - In honor of Breast Cancer Awareness Month, Alfa® customer service representatives (CSRs) across Alabama will decorate their service centers to show support for defeating the disease. The company's multi-phase Pink Out campaign kicks off Oct. 1.

“At its core, the ‘Pink Out Your Service Center’ campaign aims to raise awareness and promote women’s health,” said South Alabama Regional Administrator Angie Lancaster. “We’ve all known someone whose life has been touched by cancer, and painting the state pink is an uplifting way to honor survivors and those who lost their battles.”

Senior Vice President of Marketing Services Carol Golsan was instrumental in organizing the inaugural Pink Out campaign. She initially pitched the idea to Lancaster and North Alabama Regional Administrator Vicky Holt, who jumped at the opportunity to boost awareness in their communities.

“This cause is close to our hearts, and in the hearts of countless customers,” said Golsan, a breast cancer survivor. “Alfa offices aren’t just located in communities across the state — they’re part of each community they serve. This campaign encourages health and awareness, but it’s more than that. We want to make an impact in our communities because together, we have a stronger system of support in the fight against breast cancer.”

Thanks to their collaborative efforts, the Pink Out campaign is raising more than just awareness. Golsan, Holt and Lancaster contacted the American Cancer Society to add a fundraising element to the campaign.

“Each of Alabama’s 239 service centers can accept donations throughout the month, and all proceeds will benefit the American Cancer Society,” Holt said. “[ACS] provided Stride Cards to document donors and honorees, and the cards will be displayed on a Wall of Hope in each office. Because not everyone carries cash for in-office donations, they’ve also designed a microsite for Alfa-specific online donations. Employees, customers and community supporters can donate online at”

To further the pink theme, CSRs received a pink ribbon T-shirt featuring the Alfa Insurance brand and words associated with the awareness campaign, which they can wear throughout the month. Lancaster said it’s another way the company’s Marketing team is encouraging everyone to ‘think pink.’

Pointing to recent statistics from the Centers for Disease Control and Prevention, Golsan said death rates from breast cancer have been declining since about 1989, with larger decreases in women younger than 50. There are more than 2.8 million breast cancer survivors living in the U.S. today. 

“That’s why this campaign is so important,” Golsan said. “It provides us an opportunity to reach a significant portion of friends, neighbors and others in our communities who could benefit from a reminder about the importance of early detection. From pink décor and pink shirts to fundraising opportunities and face-to-face interactions, the Pink Out campaign inspires a wide range of conversation points that could save someone’s life.”

Alfa and its affiliates provide insurance and other financial services in 11 states. Alfa Life Insurance Co. currently has more than $25 billion in force, and Alfa's property and casualty companies service more than 1 million policies. There are nearly 400 Alfa service centers with more than 2,500 people dedicated to serving customers' needs. For more information, visit

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