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Alfa Mourns Longtime Executive Vice President Phil Richardson

Montgomery, Ala. (Aug. 23, 2013) - Alfa® President Jimmy Parnell today praised the contributions of former Executive Vice President of Operations Phil Richardson, 87, to the company's success and expressed sympathy to the family following Richardson's death Thursday.

"MPhil Richardsonr. Richardson loved Alfa, its employees and our customers," Parnell said. "He provided leadership for Alfa's underwriting, claims, technology and
 financial departments during the company's greatest period of growth. His conservative management and dedication to providing affordable coverage and exceptional service helped make Alfa strong and are part of the legacy we are building on today."

Richardson joined Alfa Insurance Co. (then Alabama Farm Bureau) in 1950 as data processing manager. He was later promoted to office manager and assistant manager before being named executive vice president of operations in 1978. During his tenure, Alfa grew from nine home office employees and 10,000 policies in force to about 2,500 employees statewide and more than a million policies.

Under his leadership, Alfa expanded operations into adjoining states, developed new products to meet the needs of customers and automated underwriting and processing systems to increase efficiency.

"Mr. Richardson was a tireless worker who set high expectations for employees and the company," Parnell added. "He appreciated Alfa's foundation of providing insurance to farmers and rural residents who could not obtain coverage from other companies. This motivated him to keep costs low and emphasize fast, fair claims service. His conservative management led to superior financial strength ratings for the Alfa companies year after year."

Richardson retired in 1997 but continued to serve on the board of directors of Alfa Corp. until 2008, when the publicly traded company was purchased by Alfa's mutual companies. He was a respected leader in the insurance industry, serving as a board member and chairman of the National Association of Independent Insurers (now Property and Casualty Insurers Association of America). Richardson also served on the board of Conference Casualty Insurance Company, AmSouth Bancorporation and First National Bank of Cobb County, Georgia.

Richardson was a champion of charities serving the less fortunate, especially children. He was group chairman of United Way of Montgomery and led campaigns resulting in near 100 percent participation in voluntary giving among Alfa employees. Richardson was a past president and district governor of the Montgomery Exchange Club, served on the board of directors of Montgomery YMCA, was a board member and president of Montgomery Children's Center and served on the Auburn University Board of Trustees from 1996-97.

Funeral arrangements will be announced by Leak Memory Chapel of Montgomery.

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