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Schellhorn Named Chief Underwriting and Development Officer for Alfa Insurance

Montgomery, Ala. - Longtime Alfa Insurance employee Al Schellhorn has been named Chief Underwriting and Development Officer for the company. Schellhorn's promotion follows the retirement announcement of Wyman Cabaniss, who most recently served as senior vice president of Underwriting for Alfa.

Schellhorn will continue to serve over Business Intelligence, Analytics and Strategic Marketing, but will also assume leadership roles for all Property and Casualty Underwriting, Alfa Agency, and Business Development activities including the customer contact center, e-Business (web and phone) and actuarial services. This structure will facilitate coordinated pricing, product, market and analytical strategies based on a detailed and unified customer view.

In his new role, Schellhorn said he is looking forward to a positive future where Alfa continues to develop new ways to better serve its customers.

"The future is very bright for Alfa, and I'm thrilled to work with this great group of employees," Schellhorn said. "I expect us to help lead Alfa into our future utilizing technology, innovation, data-driven decision making and an ever-improving knowledge of our customers. Our policyholders have choices; we will strive to earn their trust by understanding their needs better, delivering the right products and the right price, and serving them where and when they want."

In his most recent role as senior vice president of Corporate Development, Schellhorn led the development of Alfa's business intelligence and analytics capabilities, allowing Alfa to compete in the marketplace using advanced data analysis and predictive modeling techniques.

According to Alfa Executive Vice President and Chief Operating Officer Steve Rutledge, this work has given Schellhorn unique insight into Alfa's business and provided the company with a new understanding of its customers.

"In his many roles at Alfa, Al has helped transform the company," said Rutledge. "I'm confident he will bring the same analytical thinking, vision, leadership and passion to his new responsibilities that have inspired innovation within Corporate Development."

Schellhorn joined Alfa in 1999 as vice president of Mergers and Acquisitions, leading the company's acquisitions of Alfa Alliance and Alfa Vision, which resulted in the company's expansion from a three-state to an 11-state operation.

Before joining Alfa, Schellhorn was vice president at Caremark Rx and a senior healthcare consultant at PriceWaterhouse Coopers. He served in the U.S. Army as an officer, commander and attack helicopter pilot and is a decorated veteran of Operations Desert Shield and Desert Storm. He earned his Bachelor of Science degree from the U.S. Military Academy at West Point and his MBA from Duke University.

Schellhorn and his wife, Tracy, have two children, Allison and Stephen. Alfa and its affiliates provide insurance and other financial services in 11 states. Alfa Life Insurance Company currently has more than $25 billion in force, and Alfa's property and casualty companies service more than 1 million policies. There are nearly 400 Alfa service centers with more than 2,500 people dedicated to serving customer needs.

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