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About the Alfa Cares Initiative

Alfa Cares grew out of an October 2015 campaign to raise money and awareness in the battle against cancer. Today, Alfa Cares is a year-round, company-wide initiative to recognize and encourage benevolence and service. Providing for our clients means more than just selling insurance – it means going the extra mile to support the communities where they live and work.

Alfa® personnel work daily to support charities, promote education and back area organizations with the goal of making our communities better. 

Below are some of the organizations we work with on a regular basis:


United Way – Alfa is the largest contributor to the River Region United Way, providing hundreds of thousands of dollars each year through employee and corporate donations. The United Way helps members of our community by providing services to people with disabilities, abused and neglected children, senior citizens and countless others. Monetary donations are just the beginning of Alfa's work with the United Way.

Family Sunshine Center - During the holidays, employees donate gifts, wrapping paper and other items to the Family Sunshine Center that, in turn, distributes the donations to abused children and adults who otherwise would not be able to celebrate the season.

Christmas Clearing House - The Iron Bowl is a major event in Alabama. Each year, Alfa holds a one-day Auburn/Alabama fundraiser, where employees can dress down with  a monetary donation in honor of their favorite team. Proceeds benefit the Christmas Clearing House.

Goodwill Industries - The Goodwill truck visits the Home Office throughout the year and collects clothing and household items from employees.

Relay For Life - Alfa's award-winning team raises money each year to help the American Cancer Society in the fight against cancer. In addition to event donations, Alfa's Relay team hosts bake sales and other events around the community to raise money for the cause.

Salvation Army Angel Tree - Every year Alfa employees come together to make Christmas a little brighter for some of the River Region's underprivileged children. Employees bring bicycles, toys, clothes and other items to donate to the "angels" sponsored by Alfa.

Meals on Wheels - Partnering with the Montgomery Area Council On Aging, Alfa employees take part in the local Meal On Wheels program to provide residents of the Montgomery area with substantive, nutritious meals. 

Montgomery Area Food Bank - Food drives are held throughout the year for employees to bring non-perishable food items. The food is collected and delivered to the Montgomery Area Food Bank.

American Red Cross & LifeSouth Blood Drives - According to the American Red Cross, it only takes one blood donation to save three lives. Alfa sponsors two blood drives each year and donates money for local disaster relief funds throughout Alabama.

Alfa also proudly supports its employees who serve on boards at: United Way, Family Violence Center, Salvation Army, Goodwill Industries, National Kidney Foundation, St. Margaret’s Foundation, Easter Seals Rehabilitation Center, Alabama Baptist Foundation, Children Center, Hospice of Montgomery, American Red Cross, People Against a Littered State (PALS), the Arthritis Foundation, Adullam House and the Montgomery Area Down Syndrome Outreach Group.


Alabama Teacher of the Year Program - Alfa Insurance and the Alabama Farmers Federation honor Alabama's top teacher each year with a new car (along with the insurance on that car) to drive for a year as he/she travels the state promoting education. The program is a collaborative effort with the Alabama State Department of Education.

Wayne Hawkins Memorial Scholarship – Since 2007, Alfa has offered dependents of Alfa Insurance agents, CSRs and district managers scholarships that can be used to cover a portion of college tuition for one year. Recipients are selected based on academic accomplishment and/or financial necessity and must be either high school seniors or currently enrolled in college. Since the program’s inception, more than $16,000 has been awarded to deserving students. The scholarship was named in honor of Wayne Hawkins, former executive vice president of Alfa’s Marketing Department.

Alfa Foundation Scholarship – Established in 2014, the Alfa Foundation awards 100 scholarships valued at $1,000 each to deserving students to use for tuition at any college, university or technical school in Alabama. The program is open to high school seniors and post-secondary undergraduates. Scholarships are awarded based academic record, demonstrated leadership and participation in community and school activities, along with work experience and a statement of goals and aspirations. More than $350,000 in scholarships have been awarded since 2014 establishment. Membership in the Alabama Farmers Federation is required to qualify.

Alabama Farmers Ag Foundation Scholarship - The Alabama Farmers Agriculture Foundation awards up to 67 $1,750 scholarships for students majoring in agriculture or forestry at Auburn University and Alabama A&M Univeristy. Scholarships are available to Federation members and their children.

Learn more about how Alfa Cares about education through our annual school supplies drive. 

Corporate Donations 

Rural Medical Scholars Scholarship Program - Through a generous donation of $1.8 million, Alfa helped recruit and train doctors to serve and improve the health of Alabama’s rural communities. The program was founded in 1996 by Dr. John Wheat at the UA College of Community Health Sciences. Up to 10 qualified students are chosen each year as Rural Medical Scholars, a highly selective pre-med and medical school program based on high academic achievement, character and leadership qualities.

Alabama Shakespeare Festival Donor - Known throughout the Southeast for its Shakespeare and Broadway productions, the festival provides educational resources to everyone from school-age children to adults and contributes millions of dollars each year to the state's economy. In 2004, Alfa provided $1 million to continue the nationally acclaimed school matinee program, Schoolfest. The funding kept the ASF program intact for more than 25,000 Alabama schoolchildren in the 2003-2004 and 2004-2005 seasons.

Alfa Cares About A Cure- Alfa Insurance® and Alabama Farmers Federation™ employees, members and customers raise money and awareness each year in the battle against cancer. Since the Alfa Cares campaign kicked off in 2015, the company has raised $488,907.84 for the American Cancer Society. 

Other major corporate donations were given to: Alabama 4-H, American Village in Montevallo, Alabama FFA, Alabama PALS Clean Campus program, Camp ASCCA, Wounded Warriors in honor of veterans, Children's Hospital, Children’s Harbor and Rainbow Omega.

Alfa employees serving in the community with various organizations


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