Privacy Policy

Information collected:

• Location – information used by us to help you locate an agent or for other location services within the App only if you allow collection through your device


• First and Last Name, Email Address, Address, and Phone Number – collected within the App for accident reporting purposes


• Photographs – may be shared with us and collected within the App for accident reporting purposes

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Does Alfa collect any other information about visitors to the Website or the App?
We constantly seek to maintain the integrity of, and make improvements to, the Website and the App. As part of these efforts, we collect and analyze certain aggregate information about how visitors use the Website and users use the App, as stated below. When you visit our Website or use our App, we may collect various types of technical data including but not limited to IP addresses, browser and platform types, domain names of your access provider, access times, referral data (the last site or URL you visited before logging into our site or App and the first site or App or URL you visit after leaving our site or App), and/or your activity while using or reviewing our site or App.

We also use "cookies" or other similar technologies to gather statistical information concerning Web or App traffic and usage patterns. Cookies are small pieces of information our server places on a visitor's web browser to enable that person to more easily communicate and interact with the Website or App and to provide us with important information on how visitors use the Website or users use the App. While a code in the cookie file enables the site to label you as a particular user, it does not identify you by name or address unless you have provided the site with such information or set up preferences in your browser to do so automatically. Cookies allow us to evaluate what our customers want, provide adequate capacity for our visitors or App users, display information in the best manner, select a preferred location view or default home page view, and to let you access recently visited links (such as products, services, and individual Alfa Company pages) or use mobile access tools more easily. Although many Web browsers or Apps are automatically set to accept cookies, you may change your settings to either reject cookies or notify you when a cookie is about to be placed on your computer or mobile device. Please note, however, that rejecting cookies while visiting the Website or using the App may result in certain parts of the Website or App not operating correctly or as efficiently as if they were allowed. In addition, we may use "pixel tags," "web beacons," "clear GIFs" or similar means (collectively, "Pixel Tags") embedded in the Website's content to collect data or in the App. A Pixel Tag is an electronic image, often a single-pixel (1x1), which is ordinarily not visible to Website visitors or used of the App and may be associated with cookies on the visitors' computer or mobile phone browser. The data we collect includes but is not limited to which operating system and browser you use, how you navigate to and through our websites or App screens, and how long you stay on our web pages or App screens. This information is anonymous and does not include your name, e-mail address or any other contact information. Please note that certain aggregate information may be linked with personally identifiable information. Any such linked information will be treated as personally identifiable information for the purposes of this Policy as long as it is so linked.

What does Alfa do with personally identifiable information collected on the Website or the App?
We will use personally identifiable information provided by visitors or users to fulfill the purpose for which such information was provided, as described in this Policy, or as disclosed at the time the visitor or user information is collected. We may share information about you with (i) third parties as necessary to effect, administer, or enforce a transaction that you request or authorize; (ii) third parties in connection with servicing or processing a product or service that you request or authorize; (iii) any companies affiliated with us; (iv) regulatory authorities; (v) consumer reporting agencies; (vi) third parties in order to protect against or prevent actual or potential fraud or unauthorized transactions; (vii) organizations conducting actuarial research studies; (viii) reinsurers; (ix) companies that perform marketing services on our behalf or with whom we have joint marketing agreements; (x) third parties as necessary to respond to subpoenas, court orders or legal process, or to exercise our legal rights or defend against legal claims; and (xi) other third parties as permitted or required by law. If we disclose personally identifiable information about you to our affiliates, the information will be disclosed to respond to your needs and to provide information about products or services offered by our affiliates. Personally identifiable information is treated with the same standards of confidentiality among all Alfa affiliates. If you authorize disclosure, your consumer report or investigative consumer report may be shared among our affiliated insurance companies as part of our underwriting process. Except to the extent permitted by law, we will not share credit information from your consumer report or investigative consumer report among our affiliates in order to market additional products to you.  We also may use the information submitted to ask you follow-up questions about which products you have purchased or are considering purchasing, in order to improve our services and better understand your needs. We may store the information you submit for such period of time as may be necessary, in our discretion, to resolve your inquiry or as may be needed/helpful.

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What does Alfa do with aggregate information collected on the Website or the App?
Because aggregate information collected through the Website or App does not personally identify you, we may use aggregate information for any purpose, and share aggregate information with third parties for any purpose. We may share the information gathered using cookies, Pixel Tags and other similar technologies with other Alfa companies and with a third party vendor of our choosing, who would give us reports of this aggregated data. We use compiled aggregate data to improve our Website and App by responding to our visitors’ or users' interests and providing more relevant and useful information. For example, we use aggregate information collected on the Website to evaluate how the Website is being used. In addition, we may collect and analyze information about how many visitors arrived at certain pages of the Website, how long they stayed on those pages, and where they went afterwards. This information allows us to determine what might be the most interesting to and popular with visitors or users and enables us to provide visitors or users with a better and richer experience on the Website or App. In addition, we may share statistical information derived from the information submitted with third parties; however, such statistical information is not associated with any individual in a personally identifiable manner.

On our Website or App, we may collect information about your online activities for use in delivering advertising about products and services relevant to your interests.  You may see our ads on other websites, social media and related channels because we participate in advertising networks. Ad networks allow us to target our advertising to users through interest-based and contextual means. Ad networks may use cookies and similar technologies to track online activities over time and collect information through automated means, including information about your visits to websites and the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Website or the App and on third-party websites that participate in the ad networks.  Many of these third parties have opt-out mechanisms for their ad cookies.  For more information about interest-based advertising, and your ability to opt out of this type of advertising by third parties that participate in self-regulatory programs, please visit the Network Advertising Initiative and/or the Digital Advertising Alliance (https://optout.aboutads.info/?c=2&lang=EN).
We may use certain analytics tools provided by third parties on our Website or the App, such as Google Analytics.  Google Analytics uses cookies and similar technologies to collect and analyze information regarding how visitors use the Website or the App and the effectiveness of the Website or the App to help us improve and optimize the Website or the App and products and services we offer. You can learn about Google’s practices by going Google Analytics Terms of Use, available at http://www.google.com/analytics/terms/gb.html. Google provides users choices on how their data is collected by Googles Analytics through an opt-out browser add-on, available at http://tools.google.com/dlpage/gaoptout.

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If I navigate to another site and provide information to that site, how will that information be handled?
This Website or App may contain links to other websites. The operator of such other website (whether Alfa or a third party) may collect information about you, including through cookies or other technologies. If you navigate to another site by way of a link from the Website or App, you will leave this Website or App and this Policy will not apply to your use of and activity on those other sites. If you provide personally identifiable information through any such site, your transaction will occur on that site (not the Website or the App) and the personally identifiable information you provide will be collected by, and controlled by the privacy policy of, that site's operator. Links on the Website or App to other sites are provided only as a convenience, and the inclusion of such links does not imply endorsement of the linked site. We encourage you to read the legal notices posted on those sites, including their privacy policies. We shall have no responsibility or liability for your visitation to, and the data collection and use practices of, such other sites. This Policy applies solely to online information collection and use practices in connection with this specific Website or App. We are not responsible for the privacy practices or the content of any other sites that are hyperlinked to or from this Website or App.

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How does Alfa protect the information I provide to the Website or the App?
We take reasonable precautions to safeguard the personally identifiable information transmitted between visitors and the Website or users and the App and the personally identifiable information stored on our servers. If you are using a security-enabled web browser, the personally identifiable information you send us on applications or other forms over this Website or App is encrypted.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, although we strive to protect your personally identifiable information, we cannot ensure the security of any emailed or information communicated through other methods you transmit to us through or in connection with the Website or the App.  Email messages, as well as all other communications, traveling over the internet are subject to viewing, alteration, and copying by potentially anyone on the internet. In the instances where internet email addresses are provided, they are provided for information inquiries of a non-sensitive and non-confidential nature. We are not responsible for the security or the confidentiality of communication sent to us through the internet using email messages, but we do not disclose the content of email messages to any third parties, except as permitted or required by law or this Policy. The information you provide will only be used by us and/or third parties who need to view this information to provide better customer services.

Employees, agents, and customer service representatives can access personally identifiable information to administer or provide products or services, or otherwise perform their functions. Employees, agents, or customer service representatives who misuse this information are subject to disciplinary action. We maintain physical, electronic, and procedural safeguards to guard your personally identifiable information.

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How does Alfa protect the health information I provide to the Website or the App?
To the extent requested and except as permitted or required by law, we will not disclose non-public personal health information about you unless you authorize the disclosure. For additional information, please see the question above.

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Where will Alfa store and maintain information about me?
We maintain this Website and App in the United States. Further, please note that any communication you send to an Alfa e-mail address will necessarily be routed to the United States. By providing personally identifiable information and other information to this Website or App, and/or by sending a communication to an Alfa e-mail address, you understand and consent to the collection, use, processing disclosure and transfer of such information to the United States and other countries or territories, which may not offer the same level of data protection as the country where you reside, in accordance with the terms of this Policy.

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Can I use the Website if I am a child?
The Website or App is intended for use by adults. It does not target children, and our requests for information are not directed to children. The Children's Online Privacy Protection Act (COPPA) protects the online privacy and personal information of children under 13 years of age. In compliance with COPPA, we do not promote online to children or intentionally collect any personally identifiable information from children under 13. If registration or other information provided through the Website or App reveals that the visitor is a child, we will not allow the child to continue to provide personal information and any information provided to that point will be deleted from our records. We do not filter advertisements or other content that children may view through the public portions of our Website or App.

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Can I delete my online account?
Yes. Please follow the link for more information on this process.

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Can Alfa change this policy?
Yes. We reserve the right to change this Policy in order to address future developments of Alfa, the Website, the App, or changes in industry or legal trends. Depending on the nature of the change, we will either: (1) announce the change on the home page of the Website and/or App or (2) take such other action as we deem appropriate under the circumstances, including without limitation, posting the revised draft of this Policy on the Website or App. You can determine when this Policy was last revised by referring to the "Last Revised" legend at the bottom of this page. Any changes to this Policy will become effective upon posting of the revised Policy on the Internet or App, accessible through the Website or App. By continuing to use the Website or App following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Policy, as it may be amended from time to time, in whole or part, please do not continue using this Website or App.

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How do I contact you or get further information?
If you have reason to believe that your interaction with us is not secure, you should immediately notify us of the problem by using the “Contact Us” information on alfainsurance.com. In the unlikely event we believe the security of your personally identifiable information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we contact you as promptly as possible under the circumstances, and, to the extent we have your e-mail address, we may notify you by e-mail.

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If you have any questions about the notices provided within this Privacy Policy, you may write us at the address below.

Alfa Insurance Companies

ATTN: Privacy
P.O. Box 11000
Montgomery, AL 36191-0001

Alfa Companies:

Alfa Corporation
Alfa Mutual General Insurance Company
Alfa Mutual Fire Insurance Company
Alfa Insurance Corporation
Alfa General Insurance Corporation
Alfa Life Insurance Corporation

Privacy policy last revised on February 13, 2024.