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What are we all about?

Purpose

Alfa® is more than an insurance company. We’re a family committed to serving you and our communities by delivering the personalized experience and exceptional service you deserve, all rooted in our core values. That’s the Alfa difference!

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Alfa’s Core 4 Values:
Faith Encouraging Alfa team members to express their beliefs by loving others, acting justly and practicing humility.
Family Fostering an atmosphere of mutual trust, encouragement, support and accountability among Alfa team members and customers.
Community Engaging our neighbors through service, philanthropy and volunteerism while embracing Alfa’s rich heritage.
Integrity Keeping honesty, respect and dependability at the heart of our actions by putting people first and being good stewards of our resources.
Faith
Encouraging Alfa team members to express their beliefs by loving others, acting justly and practicing humility.
Family
Fostering an atmosphere of mutual trust, encouragement, support and accountability among Alfa team members and customers.
Community
Engaging our neighbors through service, philanthropy and volunteerism while embracing Alfa’s rich heritage.
Integrity
Keeping honesty, respect and dependability at the heart of our actions by putting people first and being good stewards of our resources.


Tractor icon in a circle labeled 1921 to Today.

We Are Proud of Our History

 

When the Alabama Farmers Federation was formed in 1921, it became the unified voice of farmers in the Yellowhammer state. In 1946, Federation leaders founded what would be known today as Alfa Insurance to provide fire protection for rural residents. Today, Alfa has grown into a top-rated insurance company offering a wide variety of insurance products.




Alfa employees working with Heart of Alabama food bank.

Alfa Cares

Alfa Cares is a year-round, company-wide effort to recognize and encourage benevolence and service.

We are there in your time of need.

When our customers experience efficient claims service in difficult times, we feel we are delivering on our promise. Whether we are sponsoring local community initiatives or showing up quickly when devastation strikes, our customers are our priority. We’re more than just an insurance company - we’re a family, and that’s the Alfa Difference.

Learn About the Alfa Difference

Ratings and Honors

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We’ve been affirmed the financial strength ratings of A (Excellent) for Alfa Insurance and Alfa Life Insurance Corporation.

These ratings are a testament to Alfa’s accomplishments in reducing expense, growing premium, improving products, refining processes and enhancing service. 

A.M. Best recognized Alfa’s progress and praised their commitment to continued improvement. The A.M. Best rating of A (Excellent) is an external confirmation that we have the best agents, associates and employees in the business.

The effective date of the AM Best rating is May 23, 2025. For the latest Best's Credit Rating, access www.ambest.com.