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What are we all about?

Purpose

Alfa® is more than an insurance company. We’re a family committed to serving you and our communities by delivering the personalized experience and exceptional service you deserve, all rooted in our core values. That’s the Alfa difference!

We Are Proud of Our History


When the Alabama Farmers Federation was formed in 1921, it became the unified voice of farmers in the Yellowhammer state. In 1946, Federation leaders founded what would be known today as Alfa Insurance to provide fire protection for rural residents. Today, Alfa has grown into a top-rated insurance company offering a wide variety of insurance products.

Tractor icon in a circle labeled 1921 to Today
Visit Alfa's History Timeline
Alfa canned food drive

Alfa Cares

Alfa Cares is a year-round, company-wide effort to recognize and encourage benevolence and service.

Explore Alfa Cares
Alfa canned food drive

Alfa Cares

Alfa Cares is a year-round, company-wide effort to recognize and encourage benevolence and service.

Explore Alfa Cares

We are there in your time of need.

When our customers experience efficient claims service in difficult times, we feel we are delivering on our promise. Whether we are sponsoring local community initiatives or showing up quickly when devastation strikes, our customers are our priority. We’re more than just an insurance company - we’re a family, and that’s the Alfa Difference.

Learn About the Alfa Difference

Ratings and Honors


Alfa Insurance received the highest score in the Southeast region of the J.D. Power 2024 U.S. Auto Insurance Study, which measures customer satisfaction with auto insurance providers.

In addition to having the highest overall satisfaction, Alfa earned the #1 ranking in three of seven study dimensions: people; product and coverage offerings; and problem resolution.

According to J.D. Power, the Southeast region includes Alfa’s core states of Alabama, Georgia and Mississippi as well as Kentucky, Louisiana, North Carolina, South Carolina and Tennessee. Alfa ranked highest among 17 companies in the region, including national brands.

The study is based on responses from 41,242 customers nationwide and was fielded between August 2023 and April 2024.
 

                    Award for auto insurance customer satisfaction 

 

Additionally, we’ve been affirmed the financial strength ratings of A (Excellent) for Alfa Insurance and Alfa Life Insurance Corporation.

These ratings are a testament to Alfa’s accomplishments in reducing expense, growing premium, improving products, refining processes and enhancing service.

A.M. Best recognized Alfa’s progress and praised their commitment to continued improvement. The A.M. Best rating of A (Excellent) is an external confirmation that we have the best agents, associates and employees in the business.

The effective date of the AM Best rating is May 16, 2024. For the latest Best's Credit Rating, access www.ambest.com.

 

AM Best's Financial Strength Rating Seal of 'A' or higher
 
 

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