Home office on a darker, sky-blue gradient.

What are we all about?

Purpose

Alfa^® is more than an insurance company. We’re a family committed to serving you and our communities by delivering the personalized experience and exceptional service you deserve, all rooted in our core values. That’s the Alfa difference!

Alfa’s Core 4 Values:

Faith Encouraging Alfa team members to express their beliefs by loving others, acting justly and practicing humility.

Family Fostering an atmosphere of mutual trust, encouragement, support and accountability among Alfa team members and customers.

Community Engaging our neighbors through service, philanthropy and volunteerism while embracing Alfa’s rich heritage.

Integrity Keeping honesty, respect and dependability at the heart of our actions by putting people first and being good stewards of our resources.

Faith

Encouraging Alfa team members to express their beliefs by loving others, acting justly and practicing humility.

Family

Fostering an atmosphere of mutual trust, encouragement, support and accountability among Alfa team members and customers.

Community

Engaging our neighbors through service, philanthropy and volunteerism while embracing Alfa’s rich heritage.

Integrity

Keeping honesty, respect and dependability at the heart of our actions by putting people first and being good stewards of our resources.

Tractor icon in a circle labeled 1921 to Today.

We Are Proud of Our History

When the Alabama Farmers Federation was formed in 1921, it became the unified voice of farmers in the Yellowhammer state. In 1946, Federation leaders founded what would be known today as Alfa Insurance to provide fire protection for rural residents. Today, Alfa has grown into a top-rated insurance company offering a wide variety of insurance products.

Alfa employees working with Heart of Alabama food bank and holding big check

Alfa Cares

Alfa Cares is a year-round, company-wide effort to recognize and encourage benevolence and service.

We are there in your time of need.

When our customers experience efficient claims service in difficult times, we feel we are delivering on our promise. Whether we are sponsoring local community initiatives or showing up quickly when devastation strikes, our customers are our priority. We’re more than just an insurance company - we’re a family, and that’s the Alfa Difference.

Mississippi outline with kids in costume outside an Alfa office

Alfa's Mississippi Impact

Alabama outline with Alfa leaders and school children

Alfa's Alabama Impact

Georgia outline with ladies by a decorated tailgate promoting fire safety

Alfa's Georgia Impact

Ratings and Honors

Alfa Insurance received the highest score in the Southeast region of the J.D. Power 2024 U.S. Auto Insurance Study, which measures customer satisfaction with auto insurance providers.

In addition to having the highest overall satisfaction, Alfa earned the #1 ranking in three of seven study dimensions: people; product and coverage offerings; and problem resolution.

According to J.D. Power, the Southeast region includes Alfa’s core states of Alabama, Georgia and Mississippi as well as Kentucky, Louisiana, North Carolina, South Carolina and Tennessee. Alfa ranked highest among 17 companies in the region, including national brands.

The study is based on responses from 41,242 customers nationwide and was fielded between August 2023 and April 2024.

Additonally, we’ve been affirmed the financial strength ratings of A (Excellent) for Alfa Insurance and Alfa Life Insurance Corporation.

These ratings are a testament to Alfa’s accomplishments in reducing expense, growing premium, improving products, refining processes and enhancing service.

A.M. Best recognized Alfa’s progress and praised their commitment to continued improvement. The A.M. Best rating of A (Excellent) is an external confirmation that we have the best agents, associates and employees in the business.

The effective date of the AM Best rating is May 16, 2024. For the latest Best's Credit Rating, access www.ambest.com.

AM Best’s Financial Strength Rating Seal of ‘A’ or higher.

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