From Crown to Coverage: Alfa® Agent Emery Norred’s Road to Miss Rodeo Alabama
Just off Arena Road in Ashland sits the service center of Alfa Insurance Agent Emery Norred. To folks outside Clay County, her name may sound familiar for another title — Miss Rodeo Alabama.
Armed with a crown, sash, boots and insurance brochures, Norred gives her all to both roles with grit and grace.
“The relationships you create in this job are the best part,” said Norred, whose service as an agent began in 2022. “I love the people I work with and the customers we’re here to help.”
Despite her young age, 23-year-old Norred is a veteran to the rodeo and insurance arenas.
When she wasn’t in school or working in their family’s business (Frontier Classic Rodeo Co., of which she’s a co-owner), she’d tag along with her father to his Roanoke Alfa Insurance office for a front-row view of service.
“I’d sit at an empty desk with a disconnected phone and pretend to be an Alfa agent, helping people just like my dad,” she recalled. “And here I am!”
Much like the careful prep that goes into saddling a horse, the Auburn University alumna said working as an Alfa agent is a leadership role that can’t be taken lightly.
“Helping customers and making sure they know they’re going to be taken care of by Alfa is a top priority,” she said. “Whether it’s helping customers after a storm or just handling the day-to-day, I know I always have to be ready to rise to any challenge with compassion, purpose and kindness. That’s what being an Alfa agent is all about.”
Alfa Agent Emery Norred showcases her pride as Miss Rodeo Alabama as she presents the American flag at a rodeo.
As Miss Rodeo Alabama, the same skills come in handy.
Norred’s reign began in January as the official ambassador for the professional sport of rodeo in Alabama. She’s also representing the state in the Miss Rodeo America competition during the 2025 Wrangler National Finals Rodeo in Las Vegas Nov. 30-Dec. 7.
In the meantime, Norred will continue with her standard routine — striving daily to be the best stock contractor, rodeo producer and insurance agent she can be for the two- and four-legged souls who rely on her.
“I’m truly blessed to be able to do what I love alongside the people I love most,” she said.