Alfa Insurance® Executive Vice President of Marketing Mark Evans recently announced the promotion of Josh Johnson to Senior Vice President of Marketing, effective Dec. 18. Johnson most recently served as Vice President of Strategic Growth, where he was instrumental in leading Alabama’s Independent Exclusive (IE) agent program. Prior to that role, he served as an agent in Jefferson County.
Evans said Johnson’s experience will serve him well in this new role.
“Josh has fueled phenomenal growth for Alfa and participating agents in Alabama’s IE program. Now in its second year, the program boasts 33 agents and 48 associate agents,” Evans said. “He has consistently demonstrated remarkable vision, teamwork and dedication in achieving corporate goals, and I’m excited to see Alfa continue to grow under his leadership.”
Johnson’s unique ability to successfully recruit talent, coupled with his experience in contracts, site selections, agency onboarding and market analysis, have made Alfa’s IE program successful, Evans added. These qualities also proved beneficial with the successful launch of an IE scratch agent hub in Inverness earlier this year.
Johnson said he is excited for the challenges ahead.
“I’m thankful for the opportunity to help grow the IE model in Alabama,” Johnson said. “I look forward to working with our agents and agencies as we strive to create a stronger Alfa.”
A graduate of the University of Montevallo, Johnson earned several awards during his time as an agent, including Alabama’s Rookie of the Year in 2013 and the Top Property Producer in 2016 and 2017. His talents and drive also earned him a place in Alfa’s Hall of Fame, the company’s highest honor.
Johnson is a graduate of the Alfa Leadership Academy. He and wife Rachael live in Helena with their children — Anna, Abigail, Amelia and Parker.